I do ideas.

Advertising and design ideas.

Been doing them ever since I was first lambasted by Bob Gill as a student at the Royal College of Art.

After leaving college I worked as a creative director in various design and advertising agencies.

Then went freelance.

Am now retired.



The creative director of a leading London ad agency once told me that creatives shouldn't include rough ideas in their portfolios, only finished work. 

I disagreed because all too often a good idea may be rejected by the account handler or client, while a rubbish idea (or no idea at all) gets the go-ahead. 

So, for that reason, my portfolio includes some roughs.





















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